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Werrv Cover
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Certain items (shown in red) have scarcity marketing applied to them, which would increase
conversions on those key items.
June 2022 - August 2022
At Werrv Inc, I was responsible for increasing conversions by editing the Liquid code in their Shopify-based website to incorporate scarcity marketing. Additionally, I programmed this feature to activate only in certain situations (dependent on date, SKU, price, etc.) to ensure that any fluctuation in sales was a direct result of the scarcity marketing. This would allow the company to monitor the effectiveness of this feature and make changes accordingly.